Nvidia may not be entirely at fault here-the wider dynamics of the GPU market are also tough to navigate. Nvidia's first-party Founders Edition cards could often undercut the pricing of cards offered by EVGA and other vendors, forcing them to either lower prices or lose sales as a result. Nvidia's pricing strategy was apparently another sore point for EVGA.

But EVGA CEO Andrew Han told Gamers Nexus that the decision was about 'principle' rather than financials-Han complained about a lack of communication from Nvidia about new products, including information about pricing and availability. But according to the YouTubers at Gamers Nexus, analyst Jon Peddie, and an EVGA forum post, EVGA is officially terminating its relationship with Nvidia and will not be manufacturing cards based on the company's RTX 4000-series GPUs.ĮVGA's graphics cards have exclusively used Nvidia GPUs since its founding in 1999, and according to Gamers Nexus, GeForce sales represent 80 percent of EVGA's revenue, making this a momentous and arguably company-endangering change.

Graphics card manufacturer eVGA has made a name for itself manufacturing and selling Nvidia's GeForce GPUs for two decades, including some of the more attractively priced options on the market.

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